The One Message Away Podcast

With no BS or fluff, here is my 3-step approach to positioning a company on the market to connect with the target audience, beat competitors, and achieve sustainable growth.

People recognize you as the expert when you talk about your expertise. Content positions you as the leader. What kind of content? How much content is too much content? When to expect results? All the answers are in the seventh episode of the One Message Away podcast.

Does your company still rely on persona templates and endless PDF files that are stored on Microsoft Sharepoints and never accessed or consulted? True differentiation starts with knowing what your clients want and (more importantly) what they are willing to pay for.

Switching from sales-first approach to product-led growth? It's a sensible move in 2025, but comes with a few twists and turns that will decide your company's fate. Listen to this episode before committing to PLG. It could change your mindset...

When people register for your product, they expect a good user experience. But do you really know how to use email to activate users, convert them into paying customers, and maximize revenue?

Niching down at the right time will make you A LOT of money. But niching down too early or focusing on the wrong audience might kill your company. In this episode, we talk about how (and when) to niche down to maximize revenue.

When clients can't distinguish between your products and competitive products, they will choose on price. Competing on price leads to building a 'meh' business. One that build an average product, has average clients and makes average revenue. Don't build a boring business. Build an exceptional one instead. Here is how...

In the first episode, we covered why you don't want to build another boring company. In the second episode, we double down on that and help you find that competitive edge that's going to help you stand out in the market and eliminate the competition.