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Welcome to the fifth episode of the One Message Away Podcast, where we dive deep into the world of email marketing with special guest Yuval Akerman! 🎙️🎉 Yuval, a brilliant mind in the realm of email marketing and newsletters, shares her insights on how to transform email marketing from a simple transactional tool into a powerful communication channel that captivates and converts.

In this episode, hosted by Andrej Persolja, we explore the strategic side of email marketing – emphasizing humor and authenticity as key elements in creating engaging email content. Yuval discusses the crucial role of feedback loops, the importance of personalization, and the impact of evolving technology on deliverability and user experience.

We touch upon significant challenges marketers face today, including the limitations of using data like open rates and how companies can differentiate themselves in a competitive market. Learn about effective tactics for audience engagement, the significance of aligning strategies with audience preferences, and what the future holds for email marketing amidst rapid technological advancements.

Whether you’re a seasoned marketer or just starting your journey, this episode is packed with valuable tips to elevate your email marketing game. Tune in to hear how you can connect with your audience, boost conversions, and become a leader in your niche!

Highlights:

• Understanding email marketing as a conversation, not a blast
• Balancing promotional tactics with audience expectations
• Utilizing humor and authenticity for engaging content
• Importance of personalization and strategic segmentation
• Navigating new challenges with AI and email deliverability
• Looking ahead: Trends shaping the future of email marketing

🔥 Don’t miss out on these expert insights—hit play now and transform your approach to email marketing.

Connect with Yuval Akerman:

• Ethical Email Newsletter:
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• LinkedIn:
  Yuval Ackerman
• Blue Sky & Threads: @ethicalemails

Join the Conversation:

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#NailYourPositioning #EmailMarketing #Podcast #HumorAndAuthenticity #DigitalMarketing #AudienceEngagement #MarketingStrategies

Socials

• Connect on LinkedIn: https://www.linkedin.com/in/yuvalackerman/
• Follow on Threads: https://www.threads.net/@ethicalemails 
• Follow on IG: https://www.instagram.com/ethicalemails/ 
• Follow on Bluesky: https://bsky.app/profile/ethicalemails.bsky.social
• Connect on LinkedIn: https://www.linkedin.com/in/apersolja/
• Follow on Threads: https://www.threads.net/@apersolja NEW
• Follow on IG: https://www.instagram.com/apersolja/ 
• Follow on Bluesky: https://bsky.app/profile/apersolja.bsky.social NEW

Bios

Yuval Ackerman is the founder of Ethical Emails, a boutique email marketing consultancy for B2B and eCommerce B Corps, 1% for the Planet, and other good-doing brands.

She challenges the so-called “best practices” and gives actionable “better practices” that are deeply rooted in consent-based and human-centric marketing to improve email engagement and performance.

In her spare time, Yuval is a songwriter/music producer, a full-time nomad on a mission to find a place to call home, and a devoted pasta lover.

Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.

Keywords

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